Privacy & Cookies Policy

Modern Airline Retailing (“we”) uses Google Analytics and Google Tag Manager to understand visitor behaviour and improve site performance. These tools may collect limited technical data such as browser type and usage patterns.

Optional Google sign-in

You can browse the site without an account. If you choose to sign in with Google, Supabase Auth processes your account identifier, email address, display name and profile image so we can restore your session and apply the signed-in AI usage allowance. We do not request or store Google provider access or refresh tokens.

AI-assisted searches

When you use an AI tool, the question or trip details you submit are sent through our server to the single AI provider you select or to the provider required for that tool. Do not include passport details, payment information, booking references or other sensitive personal information. The AI Flight Shopping Lab is a non-commercial research experiment and does not create bookings or process payments.

AI usage protection

To protect the service from misuse and unexpected provider costs, the server stores short-lived AI request timestamps against either your Supabase user ID or a one-way, salted hash derived from network information. Raw IP addresses are not stored in the rate-limit table, the records are not publicly accessible, and old records are removed periodically.

Analytics runs automatically on the public MAR website to measure visits and improve the site. Google Analytics is configured without advertising-personalisation signals and with IP anonymisation enabled. You can limit or block analytics using your browser privacy controls or a content blocker.

For more information, see Google’s Privacy Policy.