Merchandising

Ancillary Bundle Revenue Planner

Size the value of bags, seats and bundles from passenger volume, attach rates and average price. Useful for merchandising tests and quick post-launch readouts.

Gross ancillary-Before fees and refunds

Net ancillary-After payment and refund drag

Net per passenger-Net ancillary per carried passenger

1 point attach value-Approximate value of +1pp attach

For cleaner tests, compare like-for-like markets and control for fare family mix, seasonality and disruption periods.