New to Airline Retailing
Build the basics, from legacy records to modern Offers and Orders.
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Your airline retailing workbench
The Practical Playbook & Interactive Lab for Modern Airline Retailing
Master Offer & Order Management, NDC, and dynamic pricing with hands-on simulators, architecture blueprints, and vendor comparisons.
70+ Articles & Guides50+ Interactive ToolsVendor-neutral & Open Access
01 / YOUR STARTING POINT
All learning paths Choose your path
Skip the jargon. Start with the resources that match what you do.
Product & Commercial
Explore pricing, merchandising, offers and measurable retail outcomes.
Explore this pathEnterprise Architects
Connect capabilities, data boundaries and transition architectures.
Explore this pathEngineers & Integrators
Understand NDC messages, interfaces and resilient API design.
Open developer tools02 / LEARN BY DOING
Browse all tools Hands-On Simulators
Real tools, not screenshots. Experiment with a problem, then explore the underlying concepts.
Visualizer
Journey Document Maze
See legacy record proliferation versus a connected Order.
Launch ToolInteractive Sim
Dynamic Pricing Modeler
Test pricing-lift scenarios and commercial assumptions.
Launch ToolDeveloper Tool
Intelligent NDC Converter
Inspect and transform NDC XML and JSON messages.
Launch ToolInteractive Sim
SRSIA Scenario Explorer
Explore interline responsibility and transition models.
Launch ToolLive Calculator
Great Circle Calculator
Calculate airport distances, bearings and great-circle routes.
Launch ToolAI Lab
AI Flight Shopping Lab
Explore how trip context shapes an explainable shopping response.
Launch ToolFEATURED WORKBENCH COLLECTION
Explore AI Labs AI & Autonomous Agents AI
Three practical labs for conversational shopping, airline visibility in AI answers and agent-ready distribution.
A practitioner’s hub for modern airline retailing, turning complex industry architecture into clear tools, visual stories and practical insight.
From Fragmented Records to Unified Orders
Journey Document Maze: from fragmented records to one connected Order
One passenger journey can create PNRs, tickets, EMDs, SSRs, payment records, coupons, queues and external references across multiple systems. Explore how modern Offer and Order architecture replaces fragmented records with a more coherent retailing model.
ONE Order provides a unified order model; transition architectures may still retain legacy records and integrations while capabilities migrate.
One booking scenario, two record models
Legacy records visible
Legacy view
75+ artifacts
Document maze
Offers and Orders view
1 Order
Connected Order
Unified Order
ORDER · MAR-ONE-2048
Travellers
Flights
Seats
Bags
Payments
Services
RTFRight to Fly
4Travellers
4e-Tickets
16Ancillary records
8Flight coupons
21Sync links
75+Total legacy artifacts
Illustrative, not an exact industry count. Actual documents and messages vary by airline, itinerary, interline arrangement, servicing flow and architecture. The visual explains how complexity can increase across legacy systems.
In traditional Passenger Service System architecture, a PNR, Electronic Ticket, flight coupons and Electronic Miscellaneous Documents can each carry a different part of the customer journey. IATA ONE Order and modern Order Management aim to simplify that landscape by managing accepted Offers, products and services through a unified retailing record.
LLM Airline Recommendation Check
Do LLMs Recommend Your Airline?
Run one neutral traveller question across OpenAI, Gemini, Claude and Grok. See whether your airline appears, where it ranks, which competitors are recommended and which sources shape the answer.
Results are a point-in-time diagnostic, not a promise of placement. Model answers can vary by provider, date, region and live-search behaviour.
New to airline technology?
Airline Technology Fundamentals
Understand schedules, availability, shopping, pricing, PNRs, payment, ticketing, NDC and check-in through one end-to-end visual journey. A source-linked starting point for new joiners and career changers.
Explore Fundamentals →
KEEP EXPLORING
Browse Learning Paths Prefer a guided learning path?
Follow structured beginner, commercial and architecture modules, with references you can revisit at your own pace.
New · AI Flight Shopping Lab
What if flight search understood the whole trip?
Combine traditional origin, destination, onward, return, ADT, child and infant inputs with a natural-language brief. Choose one AI model and explore a structured, evidence-linked shopping response.
Thought experiment only. Not intended for commercial use. No ticket sales, no checkout and no claim of live inventory.
MAR chat
Talk to MAR
Search the site, tools and explainers in plain language. Find Offer and Order guides, NDC resources, routes, airport data and more.
Featured guides
Build a connected mental model
Offer & Order Migration Architecture
Understand coexistence, boundaries and migration decisions without pretending legacy artefacts disappear overnight.
Read the Offer and Order migration guideContinuous Pricing Engine Architecture
Trace the controls and decision points behind continuous price determination.
Read the continuous pricing guideSRSIA Interline Knowledge Hub
Explore retailer and supplier responsibilities across legacy, hybrid and Offer & Order states.
Explore the SRSIA interline guideLatest in-depth guides
Publication date, category and measured reading time are shown on every card.
The story behind MAR
Where deep airline domain expertise meets hands-on technology
I have spent more than two decades working with the mechanics of how airlines price, manage and distribute their products. From PSS schedule loading, TTY and EDIFACT to NDC APIs and Offer and Order architectures, I have experienced the industry's major technology shifts firsthand.
Modern Airline Retailing is my personal, practitioner-led project. I created it to bridge the gap between high-level industry standards and the practical reality of building airline software that actually works.
Every guide, diagnostic, calculator and visual model is built with one simple hope: that it proves genuinely useful to someone, in some airline, somewhere in the world, working through these same problems.
IATA Dynamic Offers Maturity Model
This interactive matrix summarizes how airlines evolve from static products and prices to fully dynamic, contextualized offers. Hover or tap each cell for in-depth detail, based on IATA's official factsheet.
| Pre-defined price points with dynamic availability |
Pre-defined price points with dynamic price adjustments |
Dynamic price determination | |
|---|---|---|---|
| Static flights and ancillaries | Traditional Pricing | Price Adjustment | Dynamic Offers |
| Static bundles | Traditional Pricing | Price Adjustment | Dynamic Offers |
| Dynamic bundling | - | - | Dynamic Offers |
Traditional Pricing
Price Adjustment
Dynamic Offers
Source: IATA Dynamic Offers factsheet.
Vertical: Product determination (from static flights to dynamic bundling).
Horizontal: Price determination (from static to fully dynamic).
03 / TECHNICAL DEPTH
Deep-Dive Architecture Specs
Get beyond the overview: explore Offer and Order boundaries, interline responsibilities and integration design.
Offer & Order architecture Interline & SRSIA reference04 / TECHNOLOGY LANDSCAPE
Platform Comparison Matrix
Compare published platform capabilities and vendor scenarios through a neutral, transparent methodology.
Explore platform comparisons Read evaluation methodology