A practitioner’s hub for modern airline retailing, turning complex industry architecture into clear tools, visual stories and practical insight.

From Fragmented Records to Unified Orders

A simple journey becomes a document maze.

One passenger. Dozens of records. Configure a family trip and watch the legacy artifacts multiply, then compare the same journey with a single connected Order.

Build a family journey

Change the inputs to see how operational complexity can grow.

The same journey, two operating models Legacy records visible
Legacy view

Document maze

67+ artifacts
Offers and Orders view

Unified journey

1 Order
One connected source of truth

Unified Order

ORDER · MAR-ONE-2048
Travellers Flights Seats Bags Payments Services
4Travellers
4e-Tickets
16Ancillary records
8Flight coupons
22Sync links
67+Total legacy artifacts

Illustrative, not an exact industry count. Actual documents and messages vary by airline, itinerary, interline arrangement, servicing flow and architecture. The visual explains how complexity can increase across legacy systems.

In traditional Passenger Service System architecture, a PNR, Electronic Ticket, flight coupons and Electronic Miscellaneous Documents can each carry a different part of the customer journey. IATA ONE Order and modern Order Management aim to simplify that landscape by managing accepted Offers, products and services through a unified retailing record.

LLM Airline Recommendation Check

Do LLMs Recommend Your Airline?

Run one neutral traveller question across OpenAI, Gemini, Claude and Grok. See whether your airline appears, where it ranks, which competitors are recommended and which sources shape the answer.

Results are a point-in-time diagnostic, not a promise of placement. Model answers can vary by provider, date, region and live-search behaviour.

Type a full airline name or two-letter IATA code, then choose the matching airline.
Keep the question neutral. The scanner sends the same wording to every selected provider.
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New · AI Flight Shopping Lab

What if flight search understood the whole trip?

Combine traditional origin, destination, onward, return, ADT, child and infant inputs with a natural-language brief. Choose one AI model and explore a structured, evidence-linked shopping response.

Explore the AI Shopping Lab

Thought experiment only. Not intended for commercial use. No ticket sales, no checkout and no claim of live inventory.

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Talk to MAR

Search the site, tools and explainers in plain language. Find Offer and Order guides, NDC resources, routes, airport data and more.

IATA Dynamic Offers Maturity Model

This interactive matrix summarizes how airlines evolve from static products and prices to fully dynamic, contextualized offers. Hover or tap each cell for in-depth detail, based on IATA's official factsheet.

Pre-defined price points
with dynamic availability		 Pre-defined price points
with dynamic price adjustments		 Dynamic price determination
Static flights and ancillaries Traditional Pricing Price Adjustment Dynamic Offers
Static bundles Traditional Pricing Price Adjustment Dynamic Offers
Dynamic bundling - - Dynamic Offers
Traditional Pricing Price Adjustment Dynamic Offers

Source: IATA Dynamic Offers factsheet.
Vertical: Product determination (from static flights to dynamic bundling).
Horizontal: Price determination (from static to fully dynamic).