Modern Airline Retailing
Tools, insights and real-world stories from the airline tech stack.
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From Fragmented Records to Unified Orders
Configure a sample itinerary and ancillary set. Compare today’s multi‑document flow (PNR, e‑Ticket, multiple EMDs, separate non‑air references) versus a unified Offer & Order construct with cohesive Order Items and lifecycle events.
Legacy Documents
Current multi-record model
Document & System Fragmentation
Separate reservation, ticketing and ancillary documents; non‑air items outside core airline systems. Each reference independently tracked for changes, disruption or refund.
Unified Order
Offer & One Order model
Unified Order Structure
Accepted Offer crystallizes into a single Order with structured Order Items (transport + ancillary + non‑air) and centralized payment / servicing references.
Key Advantages
- Single canonical Order ID for servicing & disruption
- Order Items encapsulate delivery & pricing data
- Less duplicated validation across layers
- Consistent payment & settlement references
- Order Change events vs. document re‑issue
- Extendable to non‑air via product catalog
Disclaimer: Simplified conceptual visualization. Real implementations include interline & codeshare, revenue accounting, settlement, proration, payment orchestration, audit, disruption workflows, versioned Offers / Order Changes, regulatory artifacts, privacy & security measures not shown here. Terminology based on publicly available IATA Airline Retailing materials (PNR, e‑Ticket, EMD, Offer, Order, Order Item, Product Catalog).
IATA Dynamic Offers Maturity Model
This interactive matrix summarizes how airlines evolve from static products and prices to fully dynamic, contextualized offers. Hover or tap each cell for in-depth detail, based on IATA's official factsheet.
|
Pre-defined price points
with dynamic availability |
Pre-defined price points
with dynamic price adjustments |
Dynamic price determination |
| Static flights and ancillaries |
Traditional Pricing |
Price Adjustment |
Dynamic Offers |
| Static bundles |
Traditional Pricing |
Price Adjustment |
Dynamic Offers |
| Dynamic bundling |
— |
— |
Dynamic Offers |
Traditional Pricing
Price Adjustment
Dynamic Offers
Source: IATA Dynamic Offers factsheet.
Vertical: Product determination (from static flights to dynamic bundling).
Horizontal: Price determination (from static to fully dynamic).